Edwin Birnbaum started his career at Procter & Gamble in Belgium in 1984. After assignments at Bain & Company, Dixons Stores Group, Wickes and Maxi GB, he moved to CHEP as Vice President, where he set up and managed the returnable container business across Europe.
At CHEP he launched the largest global RFID pilot in Florida USA, demonstrating the potential of RFID to transform the business, and radically improve CHEP's competitive position. He received 2 global prizes for this roll-out. Edwin also oversaw several other RFID implementations. Edwin was on both the (MIT) Auto-Id Center board and the Advisory Committee and now runs his own consultancy Clarity.
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