Why do we organize this workshop ?
This workshop gives you the methods to focus on what your customers really want when they are online. These methods are particularly beneficial for large, complex websites and intranets, but also for mobile app development, and soon for implementing chatbots and robotic process automation (RPA).
The first method, Top Tasks Identification helps you clearly identify the top tasks of your customers AND the tiny tasks. It is about developing clear evidence based on data within your organization about what is important—and what is not important—to your customers.
The second method, which the workshop will particularly focus on is how to measure the performance of top tasks using the Task Performance Indicator. You will be thought such techniques as:
The Task Performance Indicator is driven by two key metrics:
You will be shown how to build a solidly reliable management model around these two essential metrics of the customer experience.
Participants also get a free copy of Gerry's latest book "Transform: The Rebel's Guide for Digital Transformation".
What will you learn ?
During this workshop, we learn how to find and focus on these top tasks, and how to measure and optimise their performance. As such, our speaker Gerry McGovern will teach you: