Design Thinking for Business Analysts

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Design Thinking for Business Analysts

Learn how to use design thinking techniques to better understand the needs of your customers, Define their problem, Generate creative ideas, and Prototype a solution

23 September 2021 (9-17h CET)
Location: Live Online Event (@YOUR DIGITAL WORKPLACE)
Presented in English by Nick de Voil
Price: 640 EUR (excl. 21% VAT)
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 Learning Objectives

What will you learn here ?

In this practical and hands-on one day course, you will hear about the importance of design thinking in a business analysis context.

Attendees will learn how to:

  • Work with stakeholders in a multi-disciplinary team to get tangible results
  • Apply people-oriented techniques from User Experience and Human Centred Design
  • Understand how to prototype business ideas
  • Create meaningful business cases based on reality, not wishful thinking
  • Take a solution-oriented approach without jumping to premature design conclusions
  • Know when to use divergent and convergent thinking
  • Develop and leverage empathy with customers and end-users
  • Generate and evaluate creative ideas
  • Create research plans that add value instead of wasting time and money
  • Builld a design-friendly cultural environment

 Full Programme

8.45h - 9.00h
Welcome in the Waiting Room
Introduction to Design Thinking
Understanding people and their needs
Defining the Problem
Lunch Break
Generating Ideas
Final Q & A
End of this workshop


Nick de Voil (De Voil Consulting)
De Voil Consulting

Nick de Voil is a consultant specialising in helping organisations to design and implement people-oriented systems, products and services. He has trained thousands of professionals in the skills of business analysis, user experience, systems design, project management and agile development.

Nick is a past President of IIBA's UK Chapter. He speaks regularly at international conferences and is author of the 2020 book "User Experience Foundations". He was a contributor to the 2013 book "Business Analysis and Leadership".

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