Content Strategy Workshop

Content Strategy Workshop


Highly interactive 1-day workshop for Content Management decision makers with Bob Boiko, the author of "Content Management Bible" and "Laughing at the CIO"

12 November 2007 (10-18)
Location: Sofitel Diegem (Diegem near Brussels (Belgium))
Presented in English
Price: 480 EUR (excl. 21% VAT)
AGENDA » SPEAKERS »


This event is history, please check out the List of Upcoming Seminars

Check out our related in-house workshops:


Full Programme:
09.30h-10.00h
Registration and Coffee/Tea

The workshop starts at 10h and ends at 18h. We welcome participants with coffee/tea from 9uh30 on.

10.00h
Start of the workshop

Module: Content Strategy

  •   Related workshop:
    This workshop is part of a 2-day series by Bob Boiko but can be followed separately. The Content Management Workshop on November 13th focuses more on the operational aspects.

    You can register for both workshops with a discount.

    What is a content strategy and how can you create one?
  • What are your most important information types and why?
11.30h
Coffee/Tea Break

Module: Your Goals

  • What goals does your organization have?
  • What does content management have to do with meeting these goals?
  • How do you choose the right goals to support
13.15h
Lunch

Module: Your Audiences

  • What kinds of people are most important to your organization’s success?
  • Are they getting the information they need to help your organization reach its goals?
  • How do you make a “user-centered perspective” more than just usability testing and graphic design?

Module: Your Information

  • How do you break down information based on your goals and organize it into chunks that can be targeted to particular audiences?
  • What tools and techniques can help you?
16.00h
Coffee/Tea Break

Module: Your Information Sources

  • Which are the most important groups for you to work with in your organization?
  • How do you get them to support you and create good content?

Module: Your Team

  • Who do you need on your team to make sure your systems are a success?
  • How should you manage them?
  • How can you get them to support, internalize and promote your strategy?
17.45h-18.00h
Conclusions and Reflections on the Workshop
        SPEAKERS »

Questions about this ? Interested but you can't attend ? Send us an email !