Legal and Privacy Issues of Big Data, CRM and Digital Marketing Projects

Legal and Privacy Issues of Big Data, CRM and Digital Marketing Projects

What legal and privacy issues do you need to look at in your big data projects ?

28 January 2016 (14-18h30)
Location: Golden Tulip Brussels Airport (Diegem)
Presented in English by Patrick Van Eecke
Price: 480 EUR (excl. 21% VAT)
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Full Programme:
Registration with coffee/tea and croissants
Legal and Privacy Issues of Big Data
  • What is big data ?
  • Typical applications of big data
  • Data sources for big data:
    • Internal and external databases
    • Sensors and the Internet-of-Things (IoT, IoE, RFID, NFC, iBeacons, ...)
    • Camera images, smartphones, smart watches, smart glasses, smart cars, smart thermostats,
    • Social media data and open data
  • Belgian and European laws regarding personal data, privacy and data protection
  • What are sensitive data, and what are the laws about this ?
  • Data processing by third parties
  • A Privacy Impact Assessment (PIA)
  • Practical cases (anonymous): what is allowed and what is not allowed ? Typical use cases that may be discussed, depending on your questions: location-based services, health apps (e.g. used by insurance companies to personalize their offering), 360 degree-marketing, personalized mobile apps, cross-selling based on customer analytics, predictive analytics (e.g. predicting your shopping basket by retailers), targeted advertising (e.g. in shops, on public transport or via smart devices), ...
  • Anonymising and aggregating big data sets
  • Big data in the cloud
  • The new European data protection and privacy laws

This presentation is interrupted for a 15-minute coffee/tea break.

Summary and Conclusions
End of this seminar

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