SEMINAR: Business Model Management

SEMINAR: Business Model Management

Techniques for thinking out of your current business model

  • 15 December 2011 (14-21h)

  • Golden Tulip Brussels Airport (Diegem)
  • Price: 690 EUR (excl. 21% VAT)
  • Presented in English by

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    Learning Objectives:
      Receive this book FREE
    with your participation:


    Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

    About this semiworkshop

    In today's markets, being an agile player is increasingly important. Why is one organisation more successful than another ? Often, the difference lies in the strategy and how this is implemented in business models. With a structured approach for business model management, you can learn from the most successful organisations and select useful elements for your own business. During this one-day semiworkshop, you will learn how to roll your own new business model. We call it a semiworkshop because it is the perfect combination between a seminar that explains you the theory, and a workshop that helps you turn this theory into practice.

    This semiworkshop is based on the Business Model Canvas as described in the book "Business Model Generation" of Alexander Osterwalder and Yves Pigneur, which you get free with your participation. This book gives a clear definition of a business model: "a business model describes the rationale of how an organisation creates, delivers and captures value". The Business Model Canvas is a thinking tool that helps to describe, analyse and communicate business models in a very structured way. This de-facto standard for business modelling is used by leading organisations across the globe.

    Rapid change in your market, new technology, but also major cost cuts require more than changing processes and systems. A new way of doing business, a new way of looking at the market and new revenue streams have to be discovered and explored. Inspire and be inspired, learn from examples and re-use out-of-the-box ideas from other verticals !

    Techniques such as Blue Ocean, Balanced Score Card, SWOT-analysis and Porter's Diamond, help to plan and analyse your strategy. On the other side of the spectrum organisations use design and implementation methods and techniques for Enterprise Architecture (e.g. TOGAF, ArchiMate), Business Process Management (e.g. BPMN, Business Process Engineering) and Project- or Portfolio Management (e.g. MSP, Prince2). Business Model Management bridges the gap between strategy and implementation by designing multiple alternative business models, testing the models against scenarios, and setting the structured roadmap for implementation. Validation of the models with relevant stakeholders is key for every phase in the business model process.

    The approach for Business Model Management connects strategic techniques, via business model techniques, to implementation techniques. Both profit or non-profit organisations can benefit from the business model approach. It helps to focus on your strengths and address your weaknesses. Where do you really add value for your customers ? Having a strong and innovative business model gives your organisation a competitive edge and a more solid base for the future.

    This workshop shows you how to describe a business model, to discover and involve the appropriate stakeholders, to use innovation techniques and patterns, and to communicate new ideas. In the workshop, we address the relationship with implementation and illustrate everything with lively examples. Your good Business Model is a precious thing that needs appropriate maintenance, so Business Model Management throughout the lifecycle is an essential element! Our speaker Remco Blom and his company BiZZdesign have a long track record in building strong organizations. With business models, enterprise architecture and business process management.

    Why should you attend this workshop ?

    During this workshop, you will learn:

    This workshop is organised in cooperation with BiZZdesign.

    Who should attend this workshop ?

    This workshop is particularly useful for anyone who is involved in bridging the gap between strategy and implementation. This includes, but is not restricted to entrepreneurs, business development managers, innovation managers, business managers, business analysts, project leaders or managers, requirements engineers, consultants or similar.

    Where can you find more information about Business Model Generation, Business Model Management and ArchiMate ?

  • More information about Business Model Generation and the Business Model Canvas of Alexander Osterwalder
  • Alexander Osterwalder's own site about Business Model Innovation
  • Book: The Back of a Napkin by Dan Roam
  • Boek: Ga Vreemd! (in Dutch) - Web site, blog and book by Rob Adams. Paper version of book via ManagementBoek, electronic extract available via Pay With a Tweet
  • Business Model Innovation articles on the Flanders DC Web site (in Dutch)
  • ArchiMate.org, the official site about the ArchiMate architecture modelling language, now a standard of The Open Group
  • The Wikipedia page about ArchiMate in Dutch
  • The (much better) Wikipedia page about ArchiMate in English
  • The ArchiMate Forum of The Open Group
  • Some tools that support ArchiMate: ARIS ArchiMate Modeller by IDS Scheer, Architect by BiZZdesign, Corporate Modeler Suite by Casewise, EVA Netmodeler by Promis, Troux Architect by Troux Technologies, System Architect by IBM/Rational/Telelogic, and there are also some Visio (Microsoft) stencils and OmniGraffle (Apple) templates, ....
  • An interview of industry analyst Dana Gardner with BiZZdesign's Harmen van den Berg (podcast + transcript)
  • The book about the ArchiMate 1.0 language and notation
  • A new magazine about enterprise architecture
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    Questions about this ? Interested but you can't attend ? Send us an email !