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Why this seminar ?
Document management systems have been around for over 15 years in the corporate software landscape. The arrival of the Web created a need for a new breed of applications to maintain the content of websites in an efficient way: the so-called Web Content Management Tools.
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These Document management and Web Content management markets is now fading into what's been called "Enterprise Content Management". It encompasses creation, management and publication of corporate content in all its forms: documents stored as blobs, as well as XML files, relational database systems or repositories for document components (chunks of reusable content, to be reassembled in one or several documents for output. Also niche activities such as digital asset management, Product Information Management and source control are branded as ECM.
The common goal of these activities is to make content creation (being a labour-intensive thus expensive activity) show a higher return by better (re)use. Enterprise Content Management is crucial for any company, not just for the publishing industry it is often associated with.
Several vendors build on their traditional activity and try to become the main reference for this new integrated vision. However, since content management is so tightly linked to business processes, it is crucial to analyze the content flow within your organisation, and how it can be put to better use. Only then the appropriate tool can be selected. As for the tool selection itself, the openness of the technology cannot be underestimated, at least if you do not want to meet with expensive surprises in this swiftly evolving market. In order to help you with this, we've brought together excellent speakers with an impressive track record and selected a variety of interesting case studies.
Questions answered during this seminar
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Who should attend this seminar ?