Content Management Workshop
Highly interactive 1-day workshop with Bob Boiko, the author of "Content Management Bible"
5 December 2005 (10-18)
Location: Sofitel Diegem
(Diegem near Brussels (Belgium))
Presented in English
Price: 480 EUR
(excl. 21% VAT)
This event is history,
please check out the List of Upcoming Seminars, or send us an email
Check out our related in-house workshops:
Why this workshop?
A systems integrator
we recently heard said "All too often Portals are the question, but Content
Management is the answer." Companies may be seduced by slick looking interfaces
that promise to deliver you the information you need at a glance, or at most
with one search query.
Often, companies buy-in to the CM vendor story as well; that keeping a website
or intranet coherent and up to date is as easy as uploading the umpteenth press
release via a simple web interface.
Some of the most important problems in project have much more to do with content
than technology, and with organization and communication rather than with CM
product features. Questions such as the following keep project leaders awake
- How will I get and sustain adequate support and resources for my system?
- How do I get people to contribute?
- How do I get them to understand how to scope and divide their content,
and write in a way that can be reused in different media?
- How do I convert legacy content?
- How do I prepare and model the flow of content between people and systems
and how do I communicate this?
A lot of these problems could be avoided by better preparation, modeling the
flow, and communication within your organization.
These and other questions will be discussed during our 1-day Content Management
Workshop with Bob
Boiko. Bob has more than 20 years experience helping organizations to create,
manage, and distribute their content more efficiently. He will present a number
of valuable concepts and practices and illustrate them in real-life exercises.
The workshop is CMS-system independent, but the insight you gain, will help
you to better make decisions on any CMS you decide to build or buy.
Included in the workshop is Bob's "Content Management
Bible", targeted background-material and an exercises book compiled by
Who should attend this seminar ?
- Portal and intranet project managers: if content turned out to be an issue
in your project (getting and keeping it up to date, motivating people to contribute,
conversion of "legacy" content..., consistency and reuse of information...)
- Information architects, Content Management people (the "librarians"
of your company). They are the people responsible for how different types
of information (texts and text fragments, documents, structured information,
email) are handled, what they need to consist of, how and which metadata is
added, reuse strategies, how information is made retrievable via search and
- Knowledge management responsibles, who search for efficient ways to organize
and store the knowledge of employees into manageable chunks of text in order
to make it transferable to colleagues.
Registration and Coffee/Tea
Part 1 - Designing a Content Strategy
In the first part of this seminar, you will build a business case
for your system that has the best chance of getting you support from the organization.
Whether you are just beginning a project or already into it, this exercise will
assure that your project stays on the firmest possible footing. Your business
case will not only focus on the need for content management
based on the size of the problem but more importantly on the
business benefits that a system can bring your organization.
In conjunction with the business case, we will build a high-level user-centered
design for the system. This design assures that the system delivers the exact
content that your users want and not simply what you have.
The business case and user design form the core of a content strategy
that shows how you will use a CMS to bring real value to your organization and
your users. You will choose your own or another organization and work on it
throughout the day. By the end of the day you can know for sure what sort of
system you should build or where to go next with the system you are now building.
Forming a Strategy
Learn how to work your way to clear, sharp statements of what your system will
do for your organization and for your users. You will learn:
- What information has to do with your organization’s goals.
- How to decide what users (audiences) you want to serve information to.
- How to make sure your audiences can help you meet your goals.
- What types of information you need to give to your audiences to help you
meet your goals.
- What sort of Web sites and other publications your audiences need from you.
- How to form strategic triples which concisely state your content strategy.
- How to perform a basic audit of your competitor’s Web sites to determine
what, if any, CM practices they are using and to gather a set of best practices
for your own system.
Learn how to promote the strategy you have created. We will use the ideas
you have generated throughout the day as a springboard to discuss the ways you
might gather or solidify support for your initiative.
- Explore the idea of a mandate and sponsor.
- Learn the processes and deliverables associated with organizational “buy-in”
- Determine risks and roadblocks
- Chart a promotion plan that you can begin on immediately.
Part 2 - Information Architecture and Modeling
This part of the day will focus on the design and technology
of information. You will learn some of the mechanics of information you need
to deliver the strategy you have previously defined.
If you want to manage a lot of information you will need structured
content. If you want that content to be findable by
your users, your will need structured content. Finally, if you want the management
and delivery of the information to be automated, you will need strong technology.
During this day, we will work through many of the tools and techniques
you need to structure information and automate its delivery.
Learn the basics of how to create the structure that holds together your information.
- Get a non technical introduction to XML, XSLT, and schemas
- Learn how to create a content domain statement that helps you control what
content you have to manage.
- Work through a basic model of one or more of your information types.
- Work through a basic transformation of one of your content types into a
Vocabularies and other Access Structures
Learn how to create the information structures that are the basis for your
management and your user’s navigation.
- Learn the 4 basic ways of organizing information
- Learn how to create taxonomies and other controlled vocabularies
- Describe some of the access structures that your content needs
- Learn the role of metadata sets such as the Dublin Core.
Conclusions and Reflections on the Workshop
Bob Boiko is founder and president of Metatorial Services Inc. He has almost 20 years of experience creating Web, hypertext, and multimedia systems and tools for some of the world's top technology corporations (including Microsoft, Motorola, and Boeing).
Author of software guides, technical papers, columns, magazine articles, and the book "Content Management Bible," Bob is a well known writer and commentator. Bob is internationally known for his lectures and workshops.
Bob has extensive expertise in content and knowledge management, authoring, multimedia design, Web publishing, and tool construction. He has undergraduate degrees in physics and oceanography and a graduate degree in human communication.
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