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Part 1 - Designing a Content Strategy
In the first part of this seminar, you will build a business case for your system that has the best chance of getting you support from the organization. Whether you are just beginning a project or already into it, this exercise will assure that your project stays on the firmest possible footing. Your business case will not only focus on the need for content management based on the size of the problem but more importantly on the business benefits that a system can bring your organization.
In conjunction with the business case, we will build a high-level user-centered design for the system. This design assures that the system delivers the exact content that your users want and not simply what you have.
The business case and user design form the core of a content strategy
that shows how you will use a CMS to bring real value to your organization and
your users. You will choose your own or another organization and work on it
throughout the day. By the end of the day you can know for sure what sort of
system you should build or where to go next with the system you are now building.
Learn how to work your way to clear, sharp statements of what your system will do for your organization and for your users. You will learn:
Learn how to promote the strategy you have created. We will use the ideas you have generated throughout the day as a springboard to discuss the ways you might gather or solidify support for your initiative.
Part 2 - Information Architecture and Modeling
This part of the day will focus on the design and technology of information. You will learn some of the mechanics of information you need to deliver the strategy you have previously defined.
If you want to manage a lot of information you will need structured content. If you want that content to be findable by your users, your will need structured content. Finally, if you want the management and delivery of the information to be automated, you will need strong technology. During this day, we will work through many of the tools and techniques you need to structure information and automate its delivery.
Learn the basics of how to create the structure that holds together your information.
Learn how to create the information structures that are the basis for your management and your user’s navigation.