Content Strategy Workshop

Content Strategy Workshop


Highly interactive 1-day workshop for Content Management decision makers with Bob Boiko, the author of "Content Management Bible" and "Laughing at the CIO"

12 November 2007 (10-18)
Location: Sofitel Diegem (Diegem near Brussels (Belgium))
Presented in English
Price: 480 EUR (excl. 21% VAT)

This event is history, please check out the List of Upcoming Seminars, or send us an email

Check out these related open workshops:

Check out our related in-house workshops:

 Learning Objectives

Why this workshop?

Laughing at the CIOThe “best” content management system you can buy will not help you if you do not know what information is most important for your organization. Your CM system will completely fail if you have not figured out how you can effectively collect and distribute that important information.

A content strategy identifies important information and how you can manage it. By the end of the workshop you should be able to convincingly argue for the adoption and use of such a strategy in your own organization and have a good start on your own content strategy:

  • What is a content strategy and how can you create one?
  • What goals does your organization have?
  • Which are the most important groups for you to work with in your organization?
  • Who do you need on your team to make sure your systems are a success?
  • ...

These and other questions will be discussed during our 1-day Content Management Workshop with Bob Boiko. Bob has more than 20 years experience helping organizations to create, manage, and distribute their content more efficiently. He will present a number of valuable concepts and practices and illustrate them in real-life exercises. The workshop is CMS-system independent, but the insight you gain, will help you to better make decisions on any CMS you decide to build or buy.

  Related workshop:
This workshop is part of a 2-day series by Bob Boiko but can be followed separately. The Content Management Workshop on November 13th focuses more on the operational aspects.

You can register for both workshops with a discount.

Included in the workshop is Bob's "Laughing at the CIO", "A Parable and Prescription for IT Leadership". Bob calls it "a prescription for IT executives and professionals who are sick of suffering through a never-ending stream of technology “solutions” that never really solve anything. "

Who should attend this seminar ?

  • CIO's
  • Decision makers on Information Management in general, and Content Management in particular.
  • People defining the company's strategy on information and content management, not necessarily people with day-to-day operational responsability

 Full Programme

09.30h-10.00h
Registration and Coffee/Tea

The workshop starts at 10h and ends at 18h. We welcome participants with coffee/tea from 9uh30 on.

10.00h
Start of the workshop

Module: Content Strategy

  •   Related workshop:
    This workshop is part of a 2-day series by Bob Boiko but can be followed separately. The Content Management Workshop on November 13th focuses more on the operational aspects.

    You can register for both workshops with a discount.

    What is a content strategy and how can you create one?
  • What are your most important information types and why?
11.30h
Coffee/Tea Break

Module: Your Goals

  • What goals does your organization have?
  • What does content management have to do with meeting these goals?
  • How do you choose the right goals to support
13.15h
Lunch

Module: Your Audiences

  • What kinds of people are most important to your organization’s success?
  • Are they getting the information they need to help your organization reach its goals?
  • How do you make a “user-centered perspective” more than just usability testing and graphic design?

Module: Your Information

  • How do you break down information based on your goals and organize it into chunks that can be targeted to particular audiences?
  • What tools and techniques can help you?
16.00h
Coffee/Tea Break

Module: Your Information Sources

  • Which are the most important groups for you to work with in your organization?
  • How do you get them to support you and create good content?

Module: Your Team

  • Who do you need on your team to make sure your systems are a success?
  • How should you manage them?
  • How can you get them to support, internalize and promote your strategy?
17.45h-18.00h
Conclusions and Reflections on the Workshop

 Speakers


Bob Boiko (Metatorial Services)

Bob Boiko is founder and president of Metatorial Services Inc. He has almost 20 years of experience creating Web, hypertext, and multimedia systems and tools for some of the world's top technology corporations (including Microsoft, Motorola, and Boeing).

Author of software guides, technical papers, columns, magazine articles, and the book "Content Management Bible," Bob is a well known writer and commentator. Bob is internationally known for his lectures and workshops.

Bob has extensive expertise in content and knowledge management, authoring, multimedia design, Web publishing, and tool construction. He has undergraduate degrees in physics and oceanography and a graduate degree in human communication.

Questions about this ? Interested but you can't attend ? Send us an email !

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