Content Management Workshop

Content Management Workshop

Highly interactive 1-day workshop for Content and Knowledge Managers with Bob Boiko, the author of "Content Management Bible" and "Laughing at the CIO"

13 November 2007 (10-18)
Location: Sofitel Diegem (Diegem near Brussels (Belgium))
Presented in English
Price: 480 EUR (excl. 21% VAT)

This event is history, please check out the List of Upcoming Seminars, or send us an email

Check out our related in-house workshops:

 Learning Objectives

Why this workshop?

A systems integrator we recently heard said "All too often Portals are the question, but Content Management is the answer." Companies may be seduced by slick looking interfaces that promise to deliver you the information you need at a glance, or at most with one search query.
Often, companies buy-in to the CM vendor story as well; that keeping a website or intranet coherent and up to date is as easy as uploading the umpteenth press release via a simple web interface.

Some of the most important problems in projects have much more to do with content than technology, and with organization and communication rather than with CM product features. Questions such as the following keep project leaders awake at night:

  • How will I get and sustain adequate support and resources for my system?
  • How do I get people to contribute?
  • How do I get them to understand how to scope and divide their content, and write in a way that can be reused in different media?
  • How do I convert legacy content?
  • How do I prepare and model the flow of content between people and systems and how do I communicate this?
  • ...

A lot of these problems could be avoided by better preparation, modeling the flow, and communication within your organization.

These and other questions will be discussed during our 1-day Content Management Workshop with Bob Boiko. Bob has more than 20 years experience helping organizations to create, manage, and distribute their content more efficiently. He will present a number of valuable concepts and practices and illustrate them in real-life exercises. The workshop is CMS-system independent, but the insight you gain, will help you to better make decisions on any CMS you decide to build or buy.

  Related workshop:
This workshop is part of a 2-day series by Bob Boiko but can be followed separately. The Content Strategy Workshop on November 12th focuses more on high-level decision-making.

You can register for both workshops with a discount.

Included in the workshop is Bob's "Content Management Bible", targeted background-material and an exercises book compiled by Bob Boiko.

Who should attend this seminar ?

  • Portal and intranet project managers: if content turned out to be an issue in your project (getting and keeping it up to date, motivating people to contribute, conversion of "legacy" content..., consistency and reuse of information...)
  • Information architects, Content Management people (the "librarians" of your company). They are the people responsible for how different types of information (texts and text fragments, documents, structured information, email) are handled, what they need to consist of, how and which metadata is added, reuse strategies, how information is made retrievable via search and navigation systems.
  • Knowledge management responsibles, who search for efficient ways to organize and store the knowledge of employees into manageable chunks of text in order to make it transferable to colleagues.

 Full Programme

Registration and Coffee/Tea

The workshop starts at 10h and ends at 18h. We welcome participants with coffee/tea from 9uh30 on.

Start of the workshop

Module: Core Competencies

  •   Related workshop:
    This workshop is part of a 2-day series by Bob Boiko but can be followed separately. The Content Strategy Workshop on November 12th focuses more on high-level decision-making.

    You can register for both workshops with a discount.

    What are the core competencies of content management?
  • What best practices and methods do superior teams use?
  • How do you know how well your team is doing?
Coffee/Tea Break

Module: Organizational Support

  • Why most teams fail to get support
  • How your team can grow funding
  • Getting way beyond ROI

Module: Content Modeling

  • What is content modeling and what does it do for you?
  • How do you do more with information architecture, taxonomies, and classification?
  • How do you create content types?
  • What are access structures and how do they help you manage and your users find information?

Module: Working with Contributors

  • What is the difference between a group of contributors who need you and a group that you need?
  • Why don’t contributors contribute?
  • How do you get groups to own their own content?
Coffee/Tea Break

Module: Working for Users

  • Why is a user better called an audience member?
  • How can you embed a user focus into the core of your team strategy?
  • What are the key methods of user analysis?

Module: Competitive Analysis

  • How can you compare your methods to your peers?
  • What are others doing and how can you catch up or overtake them?
Conclusions and Reflections on the Workshop


Bob Boiko (Metatorial Services)

Bob Boiko is founder and president of Metatorial Services Inc. He has almost 20 years of experience creating Web, hypertext, and multimedia systems and tools for some of the world's top technology corporations (including Microsoft, Motorola, and Boeing).

Author of software guides, technical papers, columns, magazine articles, and the book "Content Management Bible," Bob is a well known writer and commentator. Bob is internationally known for his lectures and workshops.

Bob has extensive expertise in content and knowledge management, authoring, multimedia design, Web publishing, and tool construction. He has undergraduate degrees in physics and oceanography and a graduate degree in human communication.

Questions about this ? Interested but you can't attend ? Send us an email !