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Why this workshop?
If you have been involved in portal or intranet projects, you might have found yourself in an uncomfortable straddle between frustrated users and I.T. people: the former unable to find what they need and clueless about how to get things done within the interface, the latter unable to grasp the users' frustration and pretty much confident to have met the specifications.
Information Architecture is the discipline (some call it an art) of designing user interfaces and structuring information so that users find the information they need and are guided through the interface in an intuitive way while performing a task. Information architects design navigation, search, and labeling schemes, mostly within the context of web sites and intranets. They take ideas from Computer Science, Library Sciences and Web-design Usability.
More and more companies hire this kind of hybrid Business/IT profile because they realise an investment in back-end portal, search and content management infrastructure can be lost if users (employees, customers) are unable to use the interface, or the data lacks the structure or metadata to enable search and navigation. Usability failures can not be undone by user training afterwards because portals are made for a large audience (or one that you do not control, like your customers). Upfront investment in research, time and effort turns out to be a necessity.
This workshop by Peter Van Dijck will give you a lot of valuable ideas, methods and tips on how to make your company information and applications accessible for users.
"Information Architecture" should not be confused
with the concept used in Dutch-language literature ("Informatie-architectuur")
which refers to an overall vision on I.T. systems within a company (and can
thus be used in plural: "informatie-archtecturen").
The initiative informatiearchitecturen.nl tries to clarify by introducing "web architect".
Who should attend this seminar ?