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Why this seminar ?
Imagine your worst nightmare: you're about to launch your web site, portal or intranet and you're demonstrating its features to your management. Pride and joy until the man or woman in charge takes the keyboard and types some keywords in the search box, expecting to retrieve the information on his or her pet subject.
Imagine the disappointment when the long list of results does not even resemble the expected documents or texts. Even bigger becomes the frustration when the navigation doesn't offer a clue at all how to browse to the very same desired information.
Unrealistic? Not at all - unfortunately. Poor search functionality turns out to be the number one weakness in many portal projects. IDC estimated that the typical knowledge worker spends up to 30 percent of their time looking for content on a corporation's networks, then an additional 25 percent of their time creating content that can't be found.
What's more: poor search functionality easily strikes the eye, a remedy against it is quite another story. The average user (in particular out on the public web) isn't willing to learn the terminology that is used within your organisation, being different from the every-day language he or she uses. The user cannot be bothered either by the fact that your company information is stored in a heterogeneous backend, and doesn't see the difference between information in applications or static content (which may be obvious for techies). And the average user expects search results in his or her own language ...
Good search functionality seldom is the result of simply applying some (indexing) technology. Search and retrieval has to be kept in mind while writing content, and while integrating the applications within your portal/intranet. And it has more to do with methodology than with technology (But that is true for every IT discipline ?). Enough reason for us to present you a seminar with experts on search and information architecture and 2 compelling case studies.
Questions answered during this seminar
Check out our Search and Retrieval resource center!
Who should attend this seminar ?