Your Corporate Strategy for IT

Your Corporate Strategy for IT

Chris Potts presents a framework for deeply integrating IT with corporate and business strategies

27-28 April 2010 (14-21h)
Location: Pullman Diegem (Diegem)
Presented in English by
Price: 1350 EUR (excl. 21% VAT)

This event is history, please check out the List of Upcoming Seminars, or send us an email

Check out our related in-house workshops:

 Learning Objectives

About this seminar:

FREE BOOK with this masterclass:

fruITion: Creating the Ultimate Corporate Strategy for Information Technology

Get this book free with your masterclass participation.

Developments in IT and the world economy have changed the paradigm for corporate IT people and the strategies they lead. Consumers and business managers are increasingly confident at exploiting technology in ways that they value. Meanwhile, executives are determined to constrain IT spending, not always certain of what they get in return. The economic climate makes it even more important to understand the links between value creation and IT costs.

The Corporate Strategy for IT harnesses the energy of business-led strategies for exploiting IT, to create maximum total value. It also makes transparent the linkages between business decisions and IT costs - often with some very surprising results.

This seminar provides a proven framework for deeply integrating IT with corporate and business strategies, and explores its impact on investments, operating costs, Enterprise Architecture, organisation, and sourcing.

This seminar will help you to:

  • Explore the four generations of Corporate Strategy for IT
  • Assess which generation of strategy for IT your organisation currently has
  • See how to rapidly formulate a strategy for IT that your Board will understand
  • Implement new tactics for collaborating with business executives and managers
  • Transform IT costs and budgets into a portfolio of investments in business change
  • Maximise the contribution of IT expertise to business innovations and investments

The content of this seminar is entirely founded on Chris's practical work with leading companies around the world, is based on real-life examples, and does not require technical IT knowledge. There will also be group discussions and reflections on the techniques that are proposed to (re)formulate your Corporate Strategy for IT. Chris's seminars regularly receive 10/10 for content and style. All participants receive a free copy of his thought-provoking book fruITion (Technics Publications, 2008, ISBN: 978-0977140039).

Why should you attend this seminar ?

Many delegates who have already attended this seminar find that it permanently changes their understanding of what Corporate Strategies for IT are all about. Taking a strategic business perspective of IT, the seminar reviews where the IT market currently stands. What does this mean for existing and new investments in IT, and for IT organisations ?

The seminar will show you the innovations that industry-leading companies have used to redraw and enhance the relationship between IT people, and IT investments, and the wider business. See why organisations are finding that older generations of Corporate Strategy for IT are now inhibiting the value they can create from IT, and explore the current and future generations of strategy.

Who should attend this seminar ?

This is a seminar for everyone involved in IT-related business decisions. There is no technical IT content, and it is designed for:

  • CIOs
  • Corporate and Business Strategists
  • IT Strategists
  • Business/IT Relationship Managers
  • Enterprise Architects
  • Business Analysts
  • Non-IT Executives and Managers who invest in IT, or who have IT costs

Here are some articles about this topic:

 Full Programme

13.30h - 14.00h
Registration, coffee/tea and croissants
Registration (only first day)

The following topics are spread over 2 days:

Day 1: Context and Strategy
Start of seminar day 1
Presented by Chris Potts, who specialises in investing in change, exploiting IT, and the destiny of the CIO

World-renowned corporate strategist, award-winning speaker and thought-provoking writer

  • IT market watch: is this the end of "IT Strategy" ?
    • Strategic inflection points in the IT market
    • The four generations of Corporate Strategy for IT
  • Case study
    • Introduction and background
    • The CIO’s strategic promise
  • The IT value chain
    • Beyond Porter: integrating IT core competencies with primary business activities
    • Why the business-IT gap is a myth
    • The Strategic Integration Framework for IT
  • The Corporate Strategy for IT
    • Rapidly formulating a strategy that is meaningful and memorable
    • One-page strategies: Promise, Principles and Tactics
    • Maximising the strategy’s contribution and influence
  • Integrating IT with corporate and business strategies
    • Why strategic integration = paradox management
    • Exploring some fundamentals of corporate strategy
    • Strategic focus; virtual company and core competencies; financial structure
End of seminar day 1
DAY 2: Money and People
Start of seminar day 2
Don't talk about "IT costs",
talk about "investments in business change"
  • Investing in business change and IT
    • Diagnosing your organisation’s investment culture
    • Inverted investment plans
    • Transforming IT budgets into a business value portfolio
  • Using true Enterprise Architecture to drive business innovation
    • True Enterprise Architectures
    • How to drive business innovation
    • Architecting Enterprise
  • "Expert IT Customer” management model
    • The IT customer’s performance dashboard
    • Organisation design, investment process, accountabilities and governance
    • Innovative operating models for IT
  • Sourcing strategy
    • The IT-related competencies you cannot outsource
    • Optimising the value, cost and risk of your supplier portfolio
  • IT market watch revisited
    • Turning research into value-adding tactics
    • The ultimate destiny of the CIO
End of this two-day seminar


Chris Potts (Dominic Barrow)
Dominic Barrow

Chris is a hands-on corporate strategist, an executive mentor, an award-winning speaker and a writer, who specialises in enterprise architecture and investment in change ...

He works with Executives, Enterprise Architects, and Portfolio Managers around the world in a diverse range of industries, cultures and companies, helping them grow the results they achieve through their strategies for innovation and change.

As a hands-on strategist and mentor, Chris's passion is helping executives and senior managers to drive the maximum possible performance from the innovations and changes they invest in. With a history steeped in real-world strategies, and the relentless pursuit of approaches that actually work, Chris has developed a deep understanding of the cultural, structural and operational reasons why enterprises succeed and fail at investing in innovation, change, and IT. His ability to rapidly turn this into tangible results is highly valued by the people he works with.

As an award-winning speaker, Chris delivers keynote speeches, chairs conferences, facilitates workshops, and hosts seminars. He delivers public and private briefings at large and small events worldwide, and has delivered visiting lectures at New York University, City University in London, and the IT University of Copenhagen. His audiences are typically Company Executives, Project Portfolio Managers, Enterprise Architects, and IT Leaders.

As an innovative writer, Chris is the author of probably the only trilogy of business novels on the planet - The FruITion Trilogy, which consists of the 3 books FruITion, RecrEAtion and DefrICtion. They explore in a series of stories narrated by three different people, how executives can drive high-performing investments in innovation and change, by starting with a new approach to their management of IT and ending with a strategy for Enterprise Investment. In keeping with Chris's groundbreaking approaches and strategy background, they are written using scenario planning techniques, film-making theory, and other influences.

Questions about this ? Interested but you can't attend ? Send us an email !