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Why this workshop?
A systems integrator
we recently heard said "All too often Portals are the question, but Content
Management is the answer." Companies may be seduced by slick looking interfaces
that promise to deliver you the information you need at a glance, or at most
with one search query.
Often, companies buy-in to the CM vendor story as well; that keeping a website or intranet coherent and up to date is as easy as uploading the umpteenth press release via a simple web interface.
Some of the most important problems in project have much more to do with content than technology, and with organization and communication rather than with CM product features. Questions such as the following keep project leaders awake at night:
A lot of these problems could be avoided by better preparation, modeling the flow, and communication within your organization.
These and other questions will be discussed during our 1-day Content Management Workshop with Bob Boiko. Bob has more than 20 years experience helping organizations to create, manage, and distribute their content more efficiently. He will present a number of valuable concepts and practices and illustrate them in real-life exercises. The workshop is CMS-system independent, but the insight you gain, will help you to better make decisions on any CMS you decide to build or buy.
Included in the workshop is Bob's "Content Management Bible", targeted background-material and an exercises book compiled by Bob Boiko.
Who should attend this seminar ?
Part 1 - Designing a Content Strategy
In the first part of this seminar, you will build a business case for your system that has the best chance of getting you support from the organization. Whether you are just beginning a project or already into it, this exercise will assure that your project stays on the firmest possible footing. Your business case will not only focus on the need for content management based on the size of the problem but more importantly on the business benefits that a system can bring your organization.
In conjunction with the business case, we will build a high-level user-centered design for the system. This design assures that the system delivers the exact content that your users want and not simply what you have.
The business case and user design form the core of a content strategy
that shows how you will use a CMS to bring real value to your organization and
your users. You will choose your own or another organization and work on it
throughout the day. By the end of the day you can know for sure what sort of
system you should build or where to go next with the system you are now building.
Learn how to work your way to clear, sharp statements of what your system will do for your organization and for your users. You will learn:
Learn how to promote the strategy you have created. We will use the ideas you have generated throughout the day as a springboard to discuss the ways you might gather or solidify support for your initiative.
Part 2 - Information Architecture and Modeling
This part of the day will focus on the design and technology of information. You will learn some of the mechanics of information you need to deliver the strategy you have previously defined.
If you want to manage a lot of information you will need structured content. If you want that content to be findable by your users, your will need structured content. Finally, if you want the management and delivery of the information to be automated, you will need strong technology. During this day, we will work through many of the tools and techniques you need to structure information and automate its delivery.
Learn the basics of how to create the structure that holds together your information.
Learn how to create the information structures that are the basis for your management and your user’s navigation.
Bob Boiko is founder and president of Metatorial Services Inc. He has almost 20 years of experience creating Web, hypertext, and multimedia systems and tools for some of the world's top technology corporations (including Microsoft, Motorola, and Boeing).
Author of software guides, technical papers, columns, magazine articles, and the book "Content Management Bible," Bob is a well known writer and commentator. Bob is internationally known for his lectures and workshops.
Bob has extensive expertise in content and knowledge management, authoring, multimedia design, Web publishing, and tool construction. He has undergraduate degrees in physics and oceanography and a graduate degree in human communication.
Questions about this ? Interested but you can't attend ? Send us an email !