Mastering Enterprise Investment

Mastering Enterprise Investment

Delivering breakthrough business results from your projects portfolio

6-7 May 2015 (14-21h)
Location: Golden Tulip Brussels Airport (Diegem)
Presented in English by Chris Potts
Price: 1350 EUR (excl. 21% VAT)
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This event is history, please check out the List of Upcoming Seminars, or send us an email

 Learning Objectives

About this seminar

Ask yourself and your colleagues: How good is your enterprise at efficiently delivering its goals through the projects it invests in?

Reality check: In many organisations a high percentage of projects fail. Unfortunately, this undermines the confidence of executives in the strategy they are leading, in the investments they are making, and in the people promising to deliver the benefits of change. Amongst the most common causes of problems with project performance are:

  • an assumption that value is driven by capital investment,
  • misunderstandings about the role of IT,
  • an unintended bias towards investing in operations, and
  • the incorrect application of portfolio theory.

Success comes from combining the power of Enterprise Architecture and Investment Portfolio Management into one board-level strategy for Enterprise Investment - with a robust and agile projects portfolio, and a well-designed investment process. Enterprise Investment implements the principle that value is created by people. Delivering breakthrough results from a projects portfolio demands an organisational structure and culture, focused on how enterprising people exploit assets and services. The value chain for Enterprise Investment consists of capabilities that traditional structures often overlook, or assume to be IT-centric. As a result, executives can easily - and wrongly - conclude that issues with projects are caused by IT.

This two-day seminar is a hands-on exploration of Enterprise Investment strategies, based on many years of ground-breaking and innovative work with organisations around the world. It is both authoritative and pragmatic, based on people's experiences of what works and what doesn't. It will help you to benchmark and develop your organisation's maturity at Enterprise Investment, including:

  • The cultural and practical reasons why projects succeed or fail
  • How much this is, or is not, an 'IT issue'
  • Core capabilities and the Value Chain for Enterprise Investment
  • Diagnosing an organisation's Enterprise Investment culture
  • Building and managing a goals-driven and efficient portfolio
  • Driving business investment with Enterprise Architecture
  • Next-generation governance for architecture and investments

Learning Objectives

The workshop offers an intensive, thorough and practical appreciation of how to succeed at Enterprise Investment. It includes numerous perspectives, capabilities and techniques that may be either new to you, or enhance your current approach, for example:

  • An effective strategy for Enterprise Investment
  • Correctly applying portfolio theory to investments in change
  • Using top-down and bottom-up portfolios
  • Investing in stability versus investing in change
  • Investment Proposals, and the Investments Board
  • Appreciating the true contribution of IT

This workshop is likely to develop significantly your knowledge of the cultural and practical reasons why your change projects succeed or fail, and what to do about it. It will also illustrate how the contribution of both Enterprise Architecture and Investment Portfolio Management can truly make your organisation successful.

Who should attend this seminar ?

This seminar is for everyone involved in the selection, design and oversight of projects, including:

  • CIOs
  • Programme Management Officers
  • Enterprise Architects
  • Innovation Leaders
  • Programme and Project Managers
  • Finance Managers
  • Business Analysts

5 Reasons why you should attend this seminar

  • Entirely founded on the practical work of Chris Potts with leading companies around the world
  • Case study based on real life examples
  • No technical IT knowledge required
  • Workshop format
  • Chris's seminars regularly receive 10/10 for content and style

 Full Programme

13.30h - 14.00h
Registration, coffee/tea and croissants
14.00h - 14.30h
1. Why Projects Succeed or Fail
  • The executive perspective
  • Causes of success and failure
2. The Value Chain for Enterprise Investment
  • Core capabilities and measures of success, common mistakes
  • Investing in operations versus investing in change
16.00h - 16.15h
3. Diagnosing the Enterprise Investment Culture
  • Hands-on culture diagnosis
  • Using the diagnosis to decide on strategy and tactics
4. Enterprise Investment Strategy
  • Correctly applying portfolio theory
  • Strategy-on-a-page
18.00h - 18.45h
Dinner Buffet & Networking Opportunity
5. Discovering and Validating your Enterprise Investment Goals
  • Recognising diverse types of value
  • Setting goals for investing in change
End of Day 1 of this two-day seminar
Day 2 - 14.00h
Coffee/tea and croissants
6. Building and Managing your Goals-driven Portfolio
  • Goals-driven investment projects
  • Decision-making based on probabilities of success
7. Using Enterprise Architecture to Drive Structural Investments
  • Designing and delivering the big picture
  • Integrating EA with corporate and business strategy
8. Outside-In Enterprise Architecture and Investment
  • Co-creating value with consumers
  • Understanding the investment consequences of the cloud
18.00h - 18.45h
Dinner Buffet & Networking Opportunity
9. Next-generation Portfolio Governance
  • Transforming Business Cases into Enterprise Investment Proposals
  • The Enterprise Investment Board
10. Your Enterprise Investment Plan
  • Translate what you have you learned to your own situation
  • Action Planning
20.30h - 21.00h
Summary and Conclusions
End of this two-day seminar


Chris Potts (Dominic Barrow)
Dominic Barrow

Chris is a hands-on corporate strategist, an executive mentor, an award-winning speaker and a writer, who specialises in enterprise architecture and investment in change ...

He works with Executives, Enterprise Architects, and Portfolio Managers around the world in a diverse range of industries, cultures and companies, helping them grow the results they achieve through their strategies for innovation and change.

As a hands-on strategist and mentor, Chris's passion is helping executives and senior managers to drive the maximum possible performance from the innovations and changes they invest in. With a history steeped in real-world strategies, and the relentless pursuit of approaches that actually work, Chris has developed a deep understanding of the cultural, structural and operational reasons why enterprises succeed and fail at investing in innovation, change, and IT. His ability to rapidly turn this into tangible results is highly valued by the people he works with.

As an award-winning speaker, Chris delivers keynote speeches, chairs conferences, facilitates workshops, and hosts seminars. He delivers public and private briefings at large and small events worldwide, and has delivered visiting lectures at New York University, City University in London, and the IT University of Copenhagen. His audiences are typically Company Executives, Project Portfolio Managers, Enterprise Architects, and IT Leaders.

As an innovative writer, Chris is the author of probably the only trilogy of business novels on the planet - The FruITion Trilogy, which consists of the 3 books FruITion, RecrEAtion and DefrICtion. They explore in a series of stories narrated by three different people, how executives can drive high-performing investments in innovation and change, by starting with a new approach to their management of IT and ending with a strategy for Enterprise Investment. In keeping with Chris's groundbreaking approaches and strategy background, they are written using scenario planning techniques, film-making theory, and other influences.

Questions about this ? Interested but you can't attend ? Send us an email !