RFID: Opportunities and Challenges

RFID: Opportunities and Challenges

Tracking and tracing your assets, materials and products.

22 September 2004 (14-21)
Location: Sofitel Diegem (Diegem near Brussels (Belgium))
Presented in English
Price: 480 EUR (excl. 21% VAT)

This event is history, please check out the List of Upcoming Seminars, or send us an email

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 Learning Objectives

RFID stands for Radio Frequency Identification. It allows for objects to be equipped with "RFID tags" to inexpensively transmit information about their location, configuration, and history to an automated reader. This should automate or improve various business processes from warehouse inventory control to security.

Although RFID has been around for quite some time, it is strongly hyped at the moment because of the diminishing cost of production of RFID tags. In this seminar, we will give an overview of the technical aspects of RFID, its place in the identification technology field, industry standards and involved software, and the business case for RFID.

Questions answered during this seminar

  • What is RFID all about ?
  • What are possible applications ?
  • How does it compare with barcodes, smartcards, ... ? Will RFID replace these technologies ?
  • Is the technology mature at this point ? What about standardization ?
  • How does RFID fit in existing IT infrastructure ? Coupling with SCM, ERP systems ?
  • What does it cost ? How do you present a business case ?
  • ...
  • Many other questions will be answered, including yours if you send them to seminars@itworks.be.

Check out our RFID resource center!

Who should attend this seminar ?

  • IT managers who need to understand the concepts behind RFID
  • Logistics managers looking for technology solutions..
  • ...

 Full Programme

Registration, Coffee/Tea and Croissants
(Jack Gijrath, Business Development Manager Identification, Philips)
  • Overview and short history of identification and tracking technologies
  • How does RFID relate to other technologies?
  • The "F" in RFID: Frequencies
  • What is your opportunity today: supply chain and asset management, security, ...
  • Strategic choices to be made
How is RFID being leveraged?
(Edwin Birnbaum, CEO, Clarity Advisers)
  • Internal business case
  • External business case
  • What is unique about RFID ?
Technology (part I)
(Edwin Birnbaum)
  • Type of tags:
    • Classes: active-passive; read-write versus read only
    • Frequency choice
  • Considerations for tag attachments
  • Type of Readers:
    • Fork lift truck based
    • Dock doors
    • Portals
    • Conveyor belt
    • Handheld, ...
  • Antenna's


Technology (part II)
(Edwin Birnbaum)

  • Standards: ISO versus EPCGlobal
  • Tag Protocol
  • Data content
  • Radio regulations by region
  • Health and safety
  • Regulatory Mandates (Pharmaceuticals, Shipping,..)
  • Privacy issues
(Edwin Birnbaum)
  • Global Data Synchronisation
  • Generic Architecture
  • EPCGlobal architecture: Savant, ONS, PML
  • Integration with applications
Key lessons learned from previous implementations
(Edwin Birnbaum)
  • Issues with
    • Suppliers
    • Tags
    • Readers
    • Software
    • Integration
    • Processes
Industry overview
(Edwin Birnbaum)
  • User mandates and expected timing
  • Supplier overview: chips, tags, readers, software, integration, and consultants
Next steps
(Edwin Birnbaum)
  • Stages of a successful deployment
  • When to start
  • How to start
  • When to deploy
  • When is the right time to invest
Case Study: RFID in Express transport and logistics
(Trevor Peirce, Global RFID Programme Director, DHL/Danzas)
  • DHL has been testing and developing RFID solutions since 1997. Deutsche Post (that nowadays is full owner of DHL) pursuing the widest possible adoption of RFID throughout the organisation.
  • Trevor Peirce is coŲrdinating the RFID projects globally and will give you an insight in RFID usage in transport and logistics.
Roundup of this seminar, Conclusions & Summary, Final Questions and Answers
End of this seminar


Edwin Birnbaum (Clarity bvba)

Edwin Birnbaum   started his career at Procter & Gamble in Belgium in 1984.  After assignments at  Bain & Company, Dixons Stores Group,  Wickes  and Maxi GB, he  moved to CHEP as Vice President, where he set up and managed the returnable container business across Europe.
At CHEP he launched the largest global RFID pilot in Florida USA, demonstrating the potential of RFID to transform the business, and radically improve CHEP's competitive position. He received 2 global prizes for this roll-out. Edwin also oversaw several other RFID implementations. Edwin was on both the (MIT) Auto-Id Center board and the Advisory Committee and now runs his own consultancy Clarity.

Jack Gijrath (Philips NV)

Jack GijrathJack Gijrath is Business Development Manager "Identification" Europe at Philips NV.  He studied Engineering and "Commercial Technology" in Eindhoven.   This combination led to a career with "green field" market development (for new technological products)  as Leitmotiv.
ICís for Smartcards and RFID-tags have been his domain since 1998.

Questions about this ? Interested but you can't attend ? Send us an email !