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How can you become an Innovator ?
Everybody can learn to innovate. Although there is no "innovation process", there are techniques, tools and strategies that you can use. Furthermore, they can be integrated into your development process to make you more creative, and to look at problems in a more productive way. Innovation is not an additional task, it is part of what you do every day.
"Innovation is trying to figure out a way to do something better than it’s ever been done before." - David Neeleman, founder and CEO of JetBlue |
Innovation is not the same as invention. Most innovations reuse existing elements or ideas by recombining them in innovative ways. Even the prolific Thomas Edison invented very little - most of his innovations, including the light bulb, X-rays and the phonograph, were recombinations of existing ideas and technologies. Similarly, most of the elements you need for your next innovation are available to you now. You just have to know where to find them and how to recombine them.
"Part of the challenge of innovation is coming up with the problem to solve, not just its solution" - Scott Berkun |
The objective of your innovation is to find a better fit between your business and your processes, systems, products and services. An innovative solution is one that costs no more - it usually costs less - and makes innovative use of existing processes and technology. Innovation means looking at the problem in a different way to find the solutions that evade conventional requirements techniques.
How will this workshop make you a (better) innovator ?
This course will not turn you into another Thomas Edison or Leonardo da Vinci, but you will learn enough innovation techniques to generate better business solutions, which work more harmoniously in your business environment, and generate less change requests.
"We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience" - Edward de Bono |
Becoming more innovative is mainly about changing the way you look at problems, and seeing solutions in unrelated fields. To be creative, it is not necessary to wear silly hats or sit on the floor of special rooms: all techniques in this course can be applied without embarrassment. Instead, practical techniques such as constraint removal are done by looking at the problem space in a different way, one that lets you see the assumed restrictions on solutions, and experimenting with what happens when you change or overcome the constraint.
This course offers you techniques for having practical, workable ideas. Guaranteed.
Why should you attend this workshop ?
We don’t play games. We will teach you practical innovation techniques, which you can put to work right away. The course is based on techniques that have been used successfully in the real world by your instructor, and each technique has made a significant impact on an organisation’s systems and processes.
"Excellent course, very well run, with each section flowing well into the next. It provided the information I need to be able to apply effectively." - John Rae, Senior Business Analyst, IAG. |
The two days you spend with us will challenge you, and change the way you look at business problems and systems. This course is about using innovation to improve your business processes, your software systems, and the service or products you provide to your customers.
These are practical innovation techniques that have been used in many situations to provide new and exciting ways to solve problems. We teach the techniques by explaining them and then having you apply them in workshops to realistic problems. At all stages, we encourage you to discuss with your instructor how they can be applied to your own work.
Who should attend this workshop ?
The seminar is intended for product managers, business analysts, their internal or external clients and other stakeholders involved in gathering requirements for the new system, process or service. It is also suitable for others who should be innovators - those who have responsibility to ensure that their organisation's products, processes, services and systems remain relevant and competitive.
The following topics are spread over 2 days:
"The Innovation seminar run by James Robertson for 100 of our clients was a resounding success. The hands-on workshops brought the subject to life. Participants were delighted with the focus on immediately integrating innovation into their own roles and organisations." - Chris Rupp, General Manager SOPHIST GmbH, Germany |
"Suzanne Robertson of the Atlantic Systems Guild ran a Creativity Workshop for a joint British/French project to develop requirements for an airport departure management system; it was highly effective in capturing and exploring new ideas and in building the project team." |
James Robertson is a consultant, teacher, author and practitioner of innovation. Het is the co-author of the best-selling book "Mastering the Requirements Process, Second Edition" (Addison-Wesley 2006). This book provides guidance on finding requirements and writing them so that all the stakeholders can understand them. He also co-founded the Volere approach to requirements engineering. His most recent book is "Adrenaline Junkies and Template Zombies: Understanding Patterns of Project Behavior", written with fellow principals of The Atlantic Systems Guild, a London and New York-based think tank known for its research into new systems engineering techniques.
James Robertson has worked on almost every type of information system. His experience has led him to write numerous seminars and papers that are well respected as sources of new software development ideas.
As well as teaching his seminars, he now advises companies on how to adapt modern software development techniques to fit specific projects, and how to effectively transfer the new technologies to the software developers within the organisation. he has formed a solid partnership with his wife Suzanne to consult on numerous large-scale projects in Europe and the United States.
James and Suzanne Robertson are principals and co-founders of The Atlantic Systems Guild.
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