Content Strategy Workshop

Content Strategy Workshop

Highly interactive 1-day workshop for Content Management decision makers with Bob Boiko, the author of "Content Management Bible" and "Laughing at the CIO"

12 November 2007 (10-18)
Location: Sofitel Diegem (Diegem near Brussels (Belgium))
Presented in English
Price: 480 EUR (excl. 21% VAT)
AGENDA » SPEAKERS » Our events before the 1st of May are postponed, events after the 1st of May are still planned. However, if we have to cancel an event due to corona, you can reschedule to a future event.

This event is history, please check out the List of Upcoming Seminars, or send us an email

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Full Programme:
Registration and Coffee/Tea

The workshop starts at 10h and ends at 18h. We welcome participants with coffee/tea from 9uh30 on.

Start of the workshop

Module: Content Strategy

  •   Related workshop:
    This workshop is part of a 2-day series by Bob Boiko but can be followed separately. The Content Management Workshop on November 13th focuses more on the operational aspects.

    You can register for both workshops with a discount.

    What is a content strategy and how can you create one?
  • What are your most important information types and why?
Coffee/Tea Break

Module: Your Goals

  • What goals does your organization have?
  • What does content management have to do with meeting these goals?
  • How do you choose the right goals to support

Module: Your Audiences

  • What kinds of people are most important to your organization’s success?
  • Are they getting the information they need to help your organization reach its goals?
  • How do you make a “user-centered perspective” more than just usability testing and graphic design?

Module: Your Information

  • How do you break down information based on your goals and organize it into chunks that can be targeted to particular audiences?
  • What tools and techniques can help you?
Coffee/Tea Break

Module: Your Information Sources

  • Which are the most important groups for you to work with in your organization?
  • How do you get them to support you and create good content?

Module: Your Team

  • Who do you need on your team to make sure your systems are a success?
  • How should you manage them?
  • How can you get them to support, internalize and promote your strategy?
Conclusions and Reflections on the Workshop
        SPEAKERS »

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